Marketing 5.0 as the axis of positioning in companies in Ecuador

David Alexander Morales-López, David Alejandro Zaldumbide-Peralvo

363-376

Digital Strategies for Online Store Positioning. Systematic Literature Review

Verónica Teresa Chang-Zamora , Carolina de los Ángeles Uzcátegui-Sánchez

405-416

Social Media Plan for the promotion of an e-book on child hygiene habits

Tatiana Cecibel Jumbo-Zambrano, María Claudia Rivera-Prado

441-455

Digital marketing for the positioning of a digital communication agency

María Fernanda Velasco-Arias, Mario Ernesto Cevallos-Campoverde

479-498

Management model of sports institutions, comparative study of the clubs that make up the FIFA world ranking in the first half of 2022

Isaac Alejandro Del Salto-Santana, Diego Andrés Barrionuevo-Jijón , Wilson Fernando Jiménez-Castro

605-617

Superfoods as a strategy in the food industry for Ecuadorian exporters to the European market.

Evelin Anabel Córdova-Palacios, Jessenia Victoria Caraguay-Salinas , Michael Andrés Zamora-Campoverde

627-638

Cocoa marketing chain in developing countries and its sustainability in the province of Napo, Ecuador.

Dayana Sharon Guanoluisa-Criollo , Wilson Fernando Jiménez-Castro , William Fabián Teneda-Llerena

639-649

Planning of public green areas and its impact on the recreational activities of citizens

Luis Terán-Viteri, Wayky Alfredo Luy-Navarrete, Jesús Merino-Velásquez

688-700

Post-pandemic accounting. The development of accounting through the cloud

Pedro Alexander Aviles-Almeida, Francisco Javier Rodas-Hidalgo , Simón Bolívar Parrales-Escalante

726-735

The impact of COVID-19 on the logistics of maritime transport for the import of mining equipment of the company Tractocars Machala in 2022

Katherine Michel Alvarado-Espinosa , Richard Damian Salazar-Torres , Sandra Sayonara Solorzano-Solorzano

772-785