DOI: https://doi.org/10.33386/593dp.2022.5-2

Published: 2022-09-30

Administration

The Social Media Marketing Plan as a strategy to improve the brand positioning of an architectural design studio. Case: Design studio “Ar. Pamela Flores”

Darío Alejandro Vaca-Paredes, Pablo Vidal-Fernández

5-16

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Gamification as a digital marketing tool: Generation Z digital communities

Bryan Gerardo Alcívar-Acosta, David Alejandro Zaldumbide-Peralvo

17-31

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Social Media Plan for educational units: U.E. Case Giorgio Vasari

Ana María Gutiérrez-Navia, David Alejandro Zaldumbide-Peralvo

32-49

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SEO for ecommerce retail businesses in Ecuador 2021

Case: Study of the seven finalist companies in the retail category of the eCommerce Awards Ecuador 2021

Victor González-Rodríguez, Alejandro Pacheco-Jaramillo

50-60

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Local Search Ranking Factors that Influence the Google Local Ranking for Law Firms in Toronto – Canada

Martha Vasquez-Pacheco, Alejandro Pacheco-Jaramillo

61-69

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Social Media as a strategy to increase the brand awareness of the recycling company Proplastic Maxmetal

Jennifer Tatiana Chango-Guamanquispe, Pablo Vidal-Fernández

70-83

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Dissemination campaign in social networks of the digital window, for procedures in the Municipal GAD of Sucumbíos

Seneth Liliana Fuertes-Meneses

84-98

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Application of natural language processing to segment clients in a collection company.

Marco Santiago Jácome-Jara , Mario Ernesto Cevallos-Campoverde

99-113

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Elaboration of a social media plan for the digital positioning of hostels, HMH case

David Moisés Latacunga-Pastuña, María Claudia Rivera-Prado

114-125

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Determining factors of the reputation of the city brand Quevedo.

Rubén Neptalí Ávila-Peralta, César Augusto Lara-Ascuntar

126-137

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New approaches in public management for smart institutional governance

Mariuxi Marlene Solórzano-Calero, Hilarión José Vegas-Meléndez

138-153

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Strategies to strengthen the management of human talent in the public contracting area – GADM San Vicente

Martha Elena Medranda-Alcívar

154-166

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Contributions of urban governance for the implementation of public policies on local roads.

Richard Patricio Lara-Mendoza, Freddy Ramón Miranda-Pichucho

167-182

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Contributions of open government for transparency in bidding processes in public procurement

Jorge Luis Pérez-Vélez , Marisol Isabel Bermeo-Valencia

183-198

PDF (Español (España))

Contributions of governance for a new post-bureaucratic model. A vision from local public management

Gema Rossana Cevallos-Torres, Hilarión José Vegas-Meléndez

199-216

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Local governance as a strategy for the implementation of public policies on citizen security

Jorge Luis Aguilar-Macías , Freddy Ramón Miranda-Pichucho

217-233

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Institutional governance as a human talent management strategy in local governments. Case Study: GAD Junín (Province of Manabí)

Eliecer Iván Moreira-Rosero, Marisol Isabel Bermeo-Valencia

234-251

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