Economic policies and their effect on the Ecuadorian labor market

María Raquel Moreno-Ponce, José Jorge Tualombo-Tituaña, Martha Lorena Figueroa-Soledispa

5-10

Usage of electronic payments by users in financial entities in Ecua-dor

John Marco Solis-Sotomayor , Ricardo Adrián Zapata-Sansen , Andrés Marcelo Pacheco-Molina, Norman Vinicio Mora-Sánchez

11-23

The perception of digital marketing as a tool for the enterprises of the city of Machala for the year 2022.

Ana Melissa Moncada-Solórzano , Nayeli del Cisne Cely-Rojas, Vladimir Alexander Avila-Rivas

24-34

Analysis of Nescafé brand love in the city of Machala.

Katty Mishel Chuncho-Juca , Liliana Elizabeth Macas-Gallegos , William Stalin Aguilar-Gálvez , Lorenzo Bonisoli

35-46

Corporate Social Responsibility: An enigma for the SMEs of the Machala Canton, El Oro Province

Lisseth Amparo Largo-Celi, Jennifer Carolina Brito-Jumbo, Nathaly Nayely Arellano-Romero, Zaida Patricia Morocho-Roman, Eduardo Vinicio Pulla-Carrión

47-59

Customer loyalty strategies applied to a financial institution in the City of Machala

Jennifer Estefanía Macas-Zambrano, Alvaro Eduardo Rodriguez-Garcia, Karol Yessenia Luzuriaga-Guerrero

60-81

The behavior of the millennials by the fashion of the recommerce

Heidy Angely Chicaiza-Toala, Denisse Paulette Rivera-Jadan , Karol Yessenia Luzuriaga-Guerrero

101-115

The university consumer and his perception about the advertising campaign of the sustainable initiative Re-Nestlé

Ariana Paola Herrera-Pérez, Yanary Emelina Carvallo-Monsalve , Karen Michel Serrano-Orellana , Sandy Jahaira Gonzaga-Añazco

116-130

Consumer behavior pharmacist in the context of covid-2019

Carolina Belen Reyes-Mite, Keyli Lizbeth Armijos-Quichimbo , Karol Yessenia Luzuariaga-Guerrero

131-143

Spirituality and its relationship with teaching performance: an empirical study in Ecuador

Mercedes Andrea Sánchez-Herrera, Karen Cristina Pesantez-Juela, John Eddson Burgos-Burgos

144-161

Analysis and financial risks: an empirical case of higher education institutions

Moisés Gustavo López-Carrillo, Carolina Mercedes Martínez-Gavilanes

322-335

Process approach for the distribution of economic resources in the Public University of Ecuador

Fernanda Paulina Bonilla-Carpio , Héctor Arnulfo Chacha-Armas, Nedcy Janneth Pincay-Vinces

357-367

Green taxonomy as a climate finance strategy: A look at Latin America

Mónica Elizabeth Enríquez-Prado, María Fernanda Mendoza-Saltos, Gregorio Rigoberto Palma-Macías

368-380

Preventive maintenance of the fuel supply system of the Chevrolet Grand Vitara SZ v6 vehicle

Alonso Manuel Abarca-Bonilla, Brayan Eduardo Mazon-Buñay, Jhordy Rodrigo Haro-Lara

381-389