Vol. 7 No. 3 (2022): Administration (may-jun)

DOI: https://doi.org/10.33386/593dp.2022.3

Published: 2022-05-05

Social Media Marketing in the SMEs of the city of Machala in the textile sector in times of covid-19

Alex Rafael Reyes-Ordoñez

5-18

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Proposal: logistics optimization in a spare parts warehouse

Karen Geanella Lamar-Peña, Andrea Estefanía Jiménez-Navarrete, Liana Sánchez-Cabrera, Norman Vinicio Mora-Sánchez

19-34

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Prevention of money laundering as an alternative for risk management in savings and credit cooperatives, 2020

Gema Luciel Palma-De La Cruz, Martha Cecilia Escobar-García

35-48

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Perceived price, loyalty and purchase intention of private label brands: an empirical study in an Ecuadorian supermarket

Evelyn Karolina Márquez-Peñaloza, Gissella Karina Leiva-Riofrio, María Fernanda Villavicencio-Rodas

49-73

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Incidence of tax collection on the gross value added of the province of El Oro, period 2009 - 2019

Elizabeth Ninoska Nuñez-Sarango, Jorge Guido Sotomayor-Pereira

74-85

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Microenterprises as employment generating entities in Ecuador

Ernesto Xavier González-Ramón, Guido Miguel Ramírez-López, Kendra Nicole Serdán-Valencia, Christian Fabián Morales-Ochoa, Jahaira Guadalupe Scaffy-Vivero

86-95

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Analysis of the e-wom and Brand love of the bar and restaurant service of the hotel sector

Nicole Paulette Sanchez-Moyon, Diego Alberto Pineda-Cojitambo, Irene Patricia Sanchez-González

109-120

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Administrative models in the SMES of the commercial sector in the city of Machala

Magaly Enriqueta Sarango-Bermeo, Iddar Iván Jaya-Pineda

121-133

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Impact of COVID-19 on the financial situation of Cooperativa de Transporte Manabí (CTM)

Karla Paola Solórzano-Cedeño, María Fernanda Mendoza-Saltos

134-145

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La The influence of digital marketing on the purchase decision of Etafashion consumers

Yaritza Victoria Román-Aguirre, Andrea Lilibeth Tarambis-Morales, Ana Elizabeth Moscoso-Parra

146-157

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Impact of Policy and Public Investment in Sanitation Services Lima

Juan Gelasio Calderón-Llaguento

170-183

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Influence of leadership on job performance: case study of the Mcduck company

Estefania Lisseth Prospel-Santacruz, Leonardo Rafael Romero-Morocho, Iddar Ivan Jaya-Pineda

184-196

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Effects on Latin America of the U.S. Federal Reserve Bank's monetary policy in the wake of Covid-19

Armando José Urdaneta-Montiel, Emmanuel Vitorio Borgucci-Garcia, Omar Gabriel Mejía-Flores

197-211

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The global trend of digital banking as a disruptive agent in the monetary world.

Claudia Patricia Bernal-Luna, Layla Yasmina Viteri-Rade, Walter Javier Maldonado-de la Cruz

212-229

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Use of social media marketing and engagement in universities in Machala

Josselyn Nicole Mendia-Valarezo, Evelyn Andrea Morales-Padilla, Ana Elizabeth Moscoso-Parra

230-243

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Financial strategies applied by autonomous commerce Alajuela in the face of the economic impact of covid-19, Portoviejo

Luz del Carmen Galarza-Santana, Marcelo Eduardo Mendoza-Vinces

244-255

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Inventory control and it´s effect on the profitability of Sociedad Civil de Hecho Denominado Grupo Uscocovich, 2020.

Gema Aracely Macías-Chila, María Marjorie Zambrano-Intriago

256-266

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Effects of green marketing tools on the purchase decision in the bottled water industry

Heidy Rashel Bonilla-Cruz, Kevin Andrés Bravo-Araujo, Irene Patricia Sánchez-González

96-108

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Inventory control and its impact on the liquidity of the distributor "Miguel Sebastián" Manabí-Ecuador 2019-2020

María Alejandra Solórzano-Mendoza, Cristina Azucena Mendoza-Vera

158-169

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Administration

Social Media Marketing in the SMEs of the city of Machala in the textile sector in times of covid-19

Proposal: logistics optimization in a spare parts warehouse

Prevention of money laundering as an alternative for risk management in savings and credit cooperatives, 2020

Perceived price, loyalty and purchase intention of private label brands: an empirical study in an Ecuadorian supermarket

Incidence of tax collection on the gross value added of the province of El Oro, period 2009 - 2019

Microenterprises as employment generating entities in Ecuador

Analysis of the e-wom and Brand love of the bar and restaurant service of the hotel sector

Administrative models in the SMES of the commercial sector in the city of Machala

Impact of COVID-19 on the financial situation of Cooperativa de Transporte Manabí (CTM)

La The influence of digital marketing on the purchase decision of Etafashion consumers

Impact of Policy and Public Investment in Sanitation Services Lima

Influence of leadership on job performance: case study of the Mcduck company

Effects on Latin America of the U.S. Federal Reserve Bank's monetary policy in the wake of Covid-19

The global trend of digital banking as a disruptive agent in the monetary world.

Use of social media marketing and engagement in universities in Machala

Financial strategies applied by autonomous commerce Alajuela in the face of the economic impact of covid-19, Portoviejo

Inventory control and it´s effect on the profitability of Sociedad Civil de Hecho Denominado Grupo Uscocovich, 2020.

Entrepreneurship

Effects of green marketing tools on the purchase decision in the bottled water industry

Audit

Inventory control and its impact on the liquidity of the distributor "Miguel Sebastián" Manabí-Ecuador 2019-2020