Impact of the store's image on consumer perception. An application in supermarkets
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Abstract
The present study explains the evaluation of consumers on the impact that the store image has through their perception, the objective of the research is based on examining through an investigative model the relational significance of the study variables, the research uses a quantitative methodology with correlation range to, with a sample of 265 supermarket customers. As a result of this research carried out, very favorable results could be obtained, which verify the effects that the constructs have on each other, significant evaluations were obtained, concluding that the administration of the store image is very well managed by the supermarkets in the city of Machala.
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Kelvin Joel Solórzano-Jaramillo, Universidad Técnica de Machala - Ecuador
https://orcid.org/0000-0002-7073-9957
My name is kelvin solorzano, Im student of the Marketing career at Tecnichal University of Machala, currently I keep studying my last year of career to get my 3er level degree, throughout my career I’ve participated in some curses about my career, besides I’ve participated in Marketings proyect that have earned me academic recognition.
Cristian Vicente-Ajila, Universidad Técnica de Machala - Ecuador
https://orcid.org/0000-0003-3449-1779
My name is Cristian Vicente Ajila, student of the Marketing career at the Technical University of Machala, I am currently in the last year of my career, I participated in different courses related to my career, I have also participated in some marketing projects that have me done earn academic recognition.
Lorenzo Bonisoli, Universidad Técnica de Machala - Ecuador
https://orcid.org/0000-0003-3336-5658
Professor at Technical University of Machala since 2013. MA in Philosophy (Cathomic University of Milan) MBA (Cranfield University – UK) PhD in Economics (University of Almería). Research Areas: Sustainability, Agriculture Sustainability and Development, Microeconomics, Strategic Marketing, Sustainable Marketing.
John Eddson Burgos-Burgos, Universidad Técnica de Machala - Ecuador
https://orcid.org/0000-0001-7487-9984
Professor at the Technical University of Machala since 2013, Commercial Engineer (2007), Master in Business Administration (2012) Diploma in University Teaching (2012) and Doctorate in Business Economics and Law (University of Almería - Spain) in 2020. Research areas: Innovation, Sustainability, Microeconomics, Sustainable Agriculture and Development, Family businesses.
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