Vol. 5 No. 6 (2020): Administration (nov-dec)

DOI: https://doi.org/10.33386/593dp.2020.6

Published: 2020-11-01

Impact of entrepreneurial training on early stage students

Andrés Aníbal Oyarzún-Cristi, Cristóbal Patricio Maturana-Contreras, Evadil Antonio Ayala-Riquelme

117-130

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Individual factors and recognition of opportunities in entrepreneurs of Villa El Salvador 2020

Elizabeth Emperatriz García-Salirrosas, Nathaly Vanessa Centeno-Ulluchuco, Milagros Isabel Mendoza-Iberico

158-172

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Implementation of a Web and mobile application for vehicle mobilization management based on agile methodology using Representational State Transfer Services

Diego Fernando Avila-Pesantez, Evelyn Elizabeth Sánchez-Centeno , Giovanni Xavier Aranda-Cóndor, Luz Miriam Avila-Pesantez

4-12

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Digital marketing factors that strengthen business culture located in Tungurahua province

Tania Magaly Sánchez-Lascano, Leonardo Gabriel Ballesteros-López

13-25

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Trade negotiation skills of the footwear sector: a study based on the focus Psycho Consult

Henry Rafael Barrionuevo-Balladares, Jorge Francisco Abril-Flores

26-34

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El Visual merchandising as a strategic element during the point of sale

María José Altamirano-Rodríguez, Juan Carlos Castro-Analuiza

35-52

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Analysis of empathic effects on the effective performance of the commercial sector seller

José Joel Toaza-Caisaguano, Edwin Gonzalo Yugcha-Aysabucha, Manuel Roberto Soria-Carillo

53-65

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The influence of BTL communication media as a decisive media on consumers in the province of Tungurahua

Jonathan Marcelo Acosta-Sánchez, Sonia Fabiola Chaluisa-Chaluisa

66-76

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Organizational climate and job satisfaction in the employees of the Municipal Company Ambato Fire Department - Public Company

Geovanna Vaneza Fabara-Nuñez, Carolina del Pilar Jaramillo-Jimbo, Rosa Gabriela Falcón-Maldonado

77-89

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Descriptive study of the dairy sector in the province of Tungurahua

Giomara Carolina Guangasi-Quinfia, William Fabián Teneda-Llerena

90-104

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Consumer behavior process: a theoretical analysis

Andrés Palacio-Fierro

105-116

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Content Marketing as a Strategy to Increase Sales in Times of COVID-19

Jennifer Tatiana Chango-Guamanquispe, Edwin Alberto Lara-Flores

131-142

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Management System in Organizational Performance in the Cotopaxi Public Mobility Company

Eugenia Mercedes Chasillacta-Amores, Sandy Macarena Gancino-Vergara, Daysi Lucía Viteri-Arias

143-157

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Personnel Selection Methods: Management Analysis of Ecuadorian companies

Sonnia Alexandra Heredia-Gálvez, María Fernanda Becerra-Sarmiento, Viviana Elizabeth Cajas-Cajas, Renato Esteban Revelo-Oña

173-180

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Entrepreneurship

Administration