DOI: https://doi.org/10.33386/593dp.2020.2

Published: 2020-03-05

Administration

La The business competitiveness of The business competitiveness of MSME’s through mathematical modelationme’s through mathematical modelation

Nelson Santiago Chuquin-Vasco, Patricio Rodrigo Villagómez-Arellano, Julio Mauricio Oleas-López

4-13

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Analysis of the budget execution in the Municipal Local Government of Cantón Simón Bolívar

Yngri Magali Reinoso-Baquerizo, David Richard Pincay-Sancán

14-30

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Integral marketing and public relations communication process in the commercial sector of Tungurahua

Wilson Roberto Portero Capuz, Diego Fernando Tenecota Cando, Cesar Andrés Guerrero Velástegui

31-43

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Approach based on the theory for administrative improvement: model analysis and development activities

Jean Carlos Veintimilla-Rodas, Marlon Joel Gómez-Bonilla, Norman Vinicio Mora-Sánchez

44-55

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Influence of the commercial communication process in the psychology of the consumer.

Juan Carlos Flores Panimboza, Diana Marisol Constante Álvarez, Carlos Javier Beltrán Ábalos

56-69

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Perception of brand and consumer buying behavior in companies in the commercial sector of Tungurahua

Carlos Vinicio Mejía Vayas, Diego Alexander Cherres Galarza, Mauricio Santiago Ramos Salazar

70-80

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El The positioning of brand case: body companies of the province of Tungurahua affiliated to the CANCAF

Erika Alejandra Moreno-Robalino, Wilson Fernando Jiménez-Castro

81-92

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Content strategy to motivate the purchase of product in the province of Tungurahua

Andrea Liliana Lizano-Mejía, María Cristina Abril-Freire, Leonardo Gabriel Ballesteros-López

108-124

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Customer Relationship Management (CRM) management model for transport companies in Ecuador

Angélica María Torres-Sánchez, Jorge Edwin Ormaza-Andrade, Juan Carlos Erazo-Álvarez, Viviana Lucia Farfán-Quezada

134-149

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Application of the ISO 9001: 2015 Standard in Higher Education Institutions (HEI). Study case, ISMAC Higher Technological Institute

Keyerman Modesto Toapanta-Cisneros, Javier Denis Calvache-Sánchez

150-163

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The Age as a limited factor in the labor insertion from the business perspective

Frank Davis Valdez-Montesdeoca, Nancy Janneth Tapia-Espinoza

164-179

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Integral factors of political marketing. Analysis of social networks

Jorge Enrique Jordán-Vaca, María Alexandra López-Paredes, Manuel Roberto Soria-Carrillo, Angela Mirela Chasipanta-Nieves

180-189

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Entrepreneurship

Español Female leadership as a driver of entrepreneurial activity in the zone 3 of Ecuador.

Luzmila Verónica Gualán-Simbaña , Lizette Lilibeth Lisintuña-Vinueza, Pilar Lorena Rivera-Badillo

93-107

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Social Aspects and their Influence on South American Female Entrepreneurship

Juan Andrés Mayorga Meléndez, Ramiro Patricio Carvajal Larenas, Diana Cristina Morales Urrutia

125-133

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