Communicational Model for the reduction of women mistreatment exacerbated in times of pandemic

Abstract

The acute problem a that the mistreatment of women has become in times of the pandemic against COVID-19 worldwide is no longer a secret, despite the fact that 2019 began and in which more than 90 countries were or are In confinement, it was not an impediment to unleash a mortal danger against women, the general increase in femicide, the increase in domestic gender violence against women, among others. Based on the last 12 months worldwide, a percentage of 243, 000, 000% of women, girls and adolescents between the ages of 15 to 49 abused has increased, turning this into a deadly, dark and second pandemic. (Phumzile Mlambo-Ngcuka, UN WOMEN, 2020). 

Therefore, this research proposes to enhance information and knowledge towards women in general, using an effective communicational model such as Laswell, Lazarsfield, Hovloand and Lewin who evidenced the EOR (stimulus-organism-response) model, the same one that indicates who says the message, what channel it uses, for whom it is directed and what result it wants to obtain precisely (Galeano, 2002). 

Apply preventive measures where it is effectively communicated that there are currently services that are essential for their help and prevention, mutual support for those affected and survivors, since when a woman shares her experience, she breaks the cycle, zero tolerance towards violence against women, in order to end this.  

The present investigation is of a qualitative type, where the application of scientific methods has prevailed; such as: the historical-logical, the theoretical systematization, the analysis and the synthesis as part of it, a survey was carried out to experts and students of the subject. The objective of this research is to develop a preventive communication model against the mistreatment of women exacerbated in times of pandemic.