An approach to assertive communication and its impact on the academic and scientific production of Research Methodology students at the Faculty of Marketing and Communication-Ecotec University.

Abstract

An approach to assertive communication and its impact on the scientific production of Research Methodology students at the Faculty of Marketing and Communication-Ecotec Technological University, constitutes a challenge for the teachers who teach the subject of Research Methodology, from experience of researchers for more than fifteen    years facilitating the aforementioned subject, both in undergraduate and graduate, allows us to assume that it is important to apply an assertive approach in the relationships established by student-student and teacher-student, in order to stimulate communication from the classroom process. 

We outline the main objective of this research: to systematize the assertive communication established between students and its influence on academic and scientific production from Research and Project Design classes. A qualitative-quantitative approach was assumed, neglecting: the theoretical systematization that made it possible to obtain the definitions and concepts of the last five-year period around the selected variables, the historical-logical approach allowed to observe the tendencies of assertive communication and analysis and synthesis, as well as the empirical methods highlighting the criteria of experts to validate the proposal in question and the statistical methods facilitated the qualitative interpretations in the scientific triangulation. As a result, an excellent research design and application was achieved in the first phase of a methodology, which contributed to the scientific production in the different groups selected and that make up the sample chosen intentionally.