The stimulation of artificial intelligence and its impact on the teaching-learning process
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Abstract
Currently, the demands of the modern world calls for teachers to generate an added value for the students to achieve new expertise, enhanced with artificial intelligence (AI), which has become a determining factor as it offers entrepreneurial and managerial advantages and has an impact on the teaching-learning process in any context. As a goal, the researchers intend to contribute with a study of theoretical systematization regarding AI applied to marketing strategies of the Methods of Research subject in the Faculty of Marketing and Communications at Ecotec University. Thus, this work will benefit both the scientific community and the business community as strategical decision-making for customer-oriented publicity is addressed during their preparation and the stimulus of AI is encouraged throughout the completion of the students’ final projects. With this respect, the main theories, emergence, development, tendencies, perspectives, components, and AI technological contributions in marketing have been systematized. Also, books and academic journals such as Scopus,Scielo, Latindex, Redalyc, Dialnet, Web of Science in both English and Spanish were analyzed to provide with current information regarding the investigated variables.
Quantitative research, with non-experimental, transversal design prevailed in the present work. Also, two courses on Methods of Research and one course on Project Research Design, addressing research in AI stimulus are part of the sample. Finally, data collection will be done through a survey using a qustionnaire based on the Linkert scale.
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Yeimer Prieto-López, Unidad Educativa Bilingüe Torremar | Universidad de Especialidades Espíritu Santo (UEES)Universidad Tecnológica ECOTEC - Ecuador
Doctor of Educational Sciences. Bachelor of Education. Associate Professor. Professor at ECOTEC. Professor at UEES in the Faculty of Liberal Arts and in the Master of Educational Management. Teacher and Academic Auditor at Torremar Bilingual School. He has participated in various national and international events. He has more than twenty publications in Indexed Magazines, such as Latindex and Scielo. Doctoral Thesis Tutor at the Universidad del Rosario, Argentina, and the University of Holguín, Cuba. He has received more than three hundred hours of training in Education and Pedagogy in 2020 and 2021.
Mario Fabricio Ayala-Pazmiño, Universidad de Especialidades Espíritu Santo (UEES)-Unidad Educativa Bilingüe Torremar-Universidad de Guayaquil - Ecuador
Dr. Ayala has degrees in Computer Science, Business Administration, Education Sciences, and received his PhD in Education from the University of Melbourne in Australia, in 2018, with his highest concentration of study in foreign language teaching and learning, pedagogy, educational management, and higher education. He is an educator and has experience as an Academic Coordinator. His previous experience also includes working as head of Humanities and Community and Service departments. He was a professor at Monash University in Melbourne, Australia, and at Universidad de las Americas in Quito, Ecuador. Dr. Ayala is a member of the Monash University Hispanic Studies Teachers Association, Australia.
Verónica Baquerizo-Álava, Universidad Tecnológica ECOTEC - Ecuador
President at Captur Samborondón, Dean of the Marketing and Communication and Global Studies and Hospitality Faculty at ECOTEC University and CEO at Powering Ecuador with Verónica Baquerizo Álava.
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