Brand management as a factor of economic reactivation in the textile sector

Joselyn Nathaly Navarrete-Reinoso , César Andrés Guerrero-Velástegui

119-134

Digital marketing in family microenterprises in Guayaquil in the post-pandemic

Layla Yasmina Viteri-Rade, Walter Javier Maldonado-de la Cruz, Claudia Patricia Bernal-Luna

160-175

Population growth of virtual stores in the city of Portoviejo and contribution to economic development

Lilid del Rocio Padilla Córdova, Diana Sabina Vera-Zambrano, Cristhian Andrés Mendoza-García, Verónica Piedad Bravo-Santana

207-218