DOI: https://doi.org/10.33386/593dp.2021.5

Published: 2021-09-01

Administration

Industry 4.0: competitiveness factor in the bodybuilding sector of Tungurahua

Ángel Leónidas Matsabalin-Sogso, Santiago Omar Ortiz-López

5-12

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Perspectives of the job opportunities and the academic training of the graduates from public universities in Ecuador

Lisseth Carolina Segovia-Medina

13-24

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Impact of the store's image on consumer perception. An application in supermarkets

Kelvin Joel Solórzano-Jaramillo, Cristian Vicente-Ajila, Lorenzo Bonisoli, John Eddson Burgos-Burgos

25-39

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Puerto seco comercial: growth and business development in border areas

Edison Oswaldo Toapanta-Mendoza, Dany Alexander González-Aguilera

40-54

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Influence of corporate social responsibility on the performance of rural parish governments in the province of Tungurahua

Miguel Ángel Moposita-Guangashi, Evelyn Gissela Tapia-Panchi, Amparito Cecilia León-Saltos

55-64

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Social responsibility as a competitive advantage tool for small and medium-sized companies

Wendy Pamela Villacís-Pérez, Rudy Alexis Caiche-Morán

65-72

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Business Adaptation and Digital Commerce in Times of Confinement Due to COVID-19

Rocío Maribel Manobanda-Galarza, Amparito Cecilia León-Saltos

73-85

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Systematization of the mentoring model for indigenous women

Andrés Aníbal Oyarzún-Cristi, Rebeca Sanhueza-Martínez

86-99

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Digital marketing strategies for the socio-economic reactivation of the Jambelí island post-pandemic

Jonathan Armijos Arrobo, Vladimir Alexander Avila Rivas

100-111

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Behavior of the consumer of bars and / or restaurants during the pandemic in the city of Machala in 2020

María del Cisne Bustos-Paz, Samantha Brisseth Guerrero-Palacios, Vladimir Alexander Ávila-Rivas

112-121

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Analysis of the ecological behavior of young people in the city of Machala: seller-consumer perspective

Magdalena Marisol Calle-Puglla, Joselyn Victoria Mendoza-Muñoz, Lorenzo Bonisoli

122-131

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Relationship marketing and its impact on customer loyalty in consumer products stores: Tía S.A. case

Gustavo Alejandro Arcentales-Cabrera, Vladimir Alexander Avila-Rivas

132-143

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Analysis of e-commerce acceptance in Ecuador: a study for the city of Machala

Alex Fernando Castillo-Castro, Jorge Gabriel Jaramillo-Valarezo, Lorenzo Bonisoli

155-167

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Development of tourism: the perceptions of tourist behavior

María Fernanda López-Bonilla, Eddy Santiago Montesdeoca-Peña, Hernán Mauricio Quisimalín-Santamaria

155-167

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Factors that hinder entrepreneurship in the footwear sector in Azuay– Ecuador

Saúl Adrián Mejía-Pogo, Juan Pablo Avila-Peñaloza, Gabriela Isabel Araujo-Ochoa

168-179

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The creation of enterprises and their impact on the natural persons of the city of Machala

Gabriela Alejandra Romero-Ibáñez, Yeleni Mireya López-Fernández, Norman Vinicio Mora-Sánchez, Wilton Eduardo Romero-Black

180-190

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Learning electronic commerce and the development of entrepreneurship in higher education students

José Luis Trelles-Suca

191-198

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The stagnation of entrepreneurial activity in the informal sector and its decision factors

Jilson Alexander Armijos-Arias, Paul Francisco Santiago-Bartolo, Norman Mora-Sánchez , Andres Marcelo Pacheco-Molina

199-211

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Characterization of management practices in medium-sized companies Ecuador case

Mary Esther Ramírez-Carpio, Hamilton Alexander Romero-Chávez, Martha Cecilia Aguirre-Benalcázar

212-225

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Diagnosis of the recruitment and selection of personnel at the San Francisco banana company in the Pasaje Canton

Erick Xavier Risco-Ramírez, María Paula Chuchuca-Tocto, Iddar Iván Jaya-Pineda

226-240

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Analysis of financial performance and its impact on the generation of value: an assessment of the construction industry

Alexander Fernando Haro-Sarango

241-250

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Impact of COVID-19 on the financial sector at the level of cooperatives of segment 1

Lissette Estefanía Campaña-Arroba, William Fabián Teneda-Llerena

251-264

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Business games in the professional training of students in the business field

Karina Jessenia Maldonado-Torres, Geovanny Alexander Chamba-Toro, Norman Vinicio Mora-Sánchez

265-279

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Consumption that determines the living conditions of the families in the city of Machala

Jessica Marilyn Roldán-Armijos, Jessica Carolina Loja-Lucero, Patricia Alexandra Uriguen-Aguirre, Tatiana Ximena Sánchez-Quezada

280-294

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La Management and its influence on the adoption of e-commerce in commercial PYMES

Nohemi Alexandra Barzallo-Chinchilima, Joseph Paúl Bustamante-León, Norman Vinicio Mora-Sánchez; Andrés Marcelo Pacheco-Molina

295-307

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Estrategias de agregación de valor para la elaboración y comercialización de productos: caso Productos Jon’s

Jonathan Gabriel Loor-Moreira, Shirley Elizabeth Pizarro-Anchundia

308-321

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Requirements for the implementation of process management in the urban transportation sector in Portoviejo

Gema Evelyn Burbano-Carrera, Vicente Fabricio Alvarez-Tituano

322-332

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Analysis of the implementation of digital marketing strategies as a success factor in the food manufacturing sector in the Portoviejo Canton

Victor Andrés Carvajal-Mendoza, Vicente Fabricio Alvarez-Tituano

333-345

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Main competencies of entrepreneurs, Ecuador case

Edwin Guillermo Valencia-Gonzalez, María Fernanda Becerra-Sarmiento, Renato Esteban Revelo-Oña

346-353

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