DOI: https://doi.org/10.33386/593dp.2020.5

Published: 2020-09-01

Administration

Factors that enhance management skills to take advantage of the challenges of market globalization

Cesar Aníbal Sisa-Mazabanda, Leonardo Gabriel Ballesteros-López, Carlos Vinicio Mejía-Vayas

4-22

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Rescue of the typical gastronomy of the markets of the valley of Tumbaco

Carlos Eduardo Pérez-Salazar, Raquel Verenise Chacón-Jordan, Keyerman Toapanta

23-39

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Interactivity strategy in political communication with voters as a factor in political marketing

Edisson Sebastian Pozo-Cordero, Jorge Francisco Abril-Flores

40-53

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Electronic Government: ICU Equipment in Ecuadorian Hospitals in Epidemiological Emergencies, Case of IESS Hospital Machala

Mauricio Xavier Prado-Ortega, Héctor Ramiro Carvajal-Romero, Harry Alexander Vite-Cevallos, María Luisa Loaiza-Mora

54-66

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Gamification as a tool to strengthen the image of a political party

Santiago Omar Ortiz-López, Roberto Daniel Lizano-Bermeo, Luis Orlando Cunalata-Guachamboza

67-78

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Organizational climate and work performance of public workers of the Servicio de Rentas Internas

David Israel González-Garcés, Diana Cristina Morales-Urrutia

79-93

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Strategic planning of the company "Mizchen Mizk" for the years 2020-2023

Sandra Paulina Tejada-Moyano, Geri Belén Bucheli-Vásquez

94-113

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Causes of non-compliance with formal duties of taxpayers: Case Azogues

Nube Carmita Guallpa-Uzhca, Rosa Emperatriz Peralta-Yumbla, Rosa Digna Yamasqui-Chávez, Lesi Vanessa Giler-Escandón

114-130

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Social networks a political marketing tool in sectional elections in Ecuador

Mauricio Sebastián Lozada-Núñez, José Bernardo Herrera-Herrera

131-145

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La Employer branding as a marketing strategy for the beverage company Cervecería Nacional Ambato-Ecuador

Juan Gabriel Saltos-Cruz, Raúl Javier Espinoza-Freire

146-158

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El Political marketing and public strategies for OTL media in Ambato – Ecuador

Alex Santiago Yanchaguano-Calapiña, Ángel Leonardo Criollo-Flores, Santiago Xavier Peñaherrera-Zambrano

159-168

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Consumer psychology and the new trends in the advertising media

Dayanna Natividad Villegas-Torres, Victoria Isabel Medina-Paredes, María Cristina Abril-Freire

169-182

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Construction of consumer profiles with database and programmatic advertising

Micaela Alejandra Sánchez-Guerrón, Karla Domenica Lascano-Moscoso, Leonardo Gabriel Ballesteros-López

183-194

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Characterization of craft entrepreneurships of the city of Cuenca. Case: home decorations

Mónica Alexandra Lituma-Yascaribay, Rolando Patricio Andrade-Amoroso, Daniel Jacobo Andrade-Pesantez

195-205

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Characterization of artisans of the textile sector of the city of Cuenca in its commercial and productive context

Patricio Esteban Mendieta-Andrade, Janice Licenia Ordóñez-Parra, Katina Vanessa Bermeo-Pazmiño

206-218

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La Empathy as a quality factor in the Ecuador banking services

Heydi Nohely Calle-Altamirano, Arturo Fernando Montenegro-Ramírez

219-232

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