Acceptance of video conferencing tools: application of the tam among students in Machala, Ecuador

Main Article Content

Maylin Dayanara Vacacela-Cuenca
Karen Mayte Cely-Román
Lorenzo-Bonisoli

Abstract

Videoconferencing and the use of virtual presence applications have boomed worldwide during the COVID-19 pandemic. The restriction, which has been enacted in many countries, has forced educational institutions to adapt their teaching and learning processes to an online modality, increasing the use of videoconferencing applications such as Zoom, Google Meet and MS Teams. Although there are many studies on the effects of COVID-19 on daily life, there is no specific research on the acceptance of a virtual presence. This study examines the acceptance of videoconferencing applications among college students in marketing majors. A theoretical model based on TAM (Technology Acceptance Model) and analyzed using the SEMPLS technique is proposed. The results show that perceived usefulness, rather than ease of use, affects the intention to use videoconferencing applications. 

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How to Cite
Vacacela-Cuenca, M. ., Cely-Román, K. ., & Bonisoli, L. (2022). Acceptance of video conferencing tools: application of the tam among students in Machala, Ecuador . 593 Digital Publisher CEIT, 7(2), 149-158. https://doi.org/10.33386/593dp.2022.2.955
Section
Administration
Author Biographies

Maylin Dayanara Vacacela-Cuenca, Universidad Técnica de Machala - Ecuador

vacacela.jpg

0000-0003-0788-0808

Eighth semester student of Marketing at the Technical University of Machala, I have taken courses such as: marketingwebinars cycle, entrepreneurship, socioemotional skills, Excel applied to business and participation in the management of social networks in the career of Accountingand Auditing at the Technical University of Machala.

Karen Mayte Cely-Román, Universidad Técnica de Machala - Ecuador

celi.jpg

https://orcid.org/my-orcid?orcid=0000-0002-9855-0769

Eighth semester student of Marketing at the Technical University of Machala, I have taken courses such as: cycle of marketing webinars, entrepreneurship,socioemotional skills, Excel applied to business and participation in the management of social networks in the career of Tourism at the Technical University of Machala.

Lorenzo-Bonisoli, Universidad Técnica de Machala - Ecuador

bonisoli.jpg

https://orcid.org/0000-0003-3336-5658

Full professor at the Technical University of Machala since 2013, PhD in Philosophy (Università Cattolica di Milano -Italy) in 2002, Master of Business Administration (Cranfield University -UK) in 2011 and PhD in Economics (University of Almeria -Spain) in 2020. Research areas: Sustainability, Microeconomics, Sustainable Agriculture and Development, Strategic Marketing, Sustainable Marketing.

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