Analysis and the influence of marketing in its attention to the customer in the micro-enterprise Ricolombia
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Abstract
The purpose of this study is to analyze the quality factors of the service applied by the Ricolombia Cake Shop company to offer its products to the customers of the city of Machala. The report will have an introduction that the problem of the case, its study indicators and the competitive advantage of the case to improve the production process of the company. during the development of the project a brief description of the company was made, the statistical analysis and results were proposed to identify the quality of service provided by the company as well as its related products, factors involved such as facilities, accessibility, Personality, The gastronomic service, consistency, perseverance, where it was identified that there is a failure in the personality factor, ie ways of psychology with the mind of the consumer by this factor of verification that there is delay in delivery of the final product, The Customer became impatient. As a result of the investigative process we recommend some strategies for the prevention of discomfort and misunderstandings in consumers for the waiting time that implies a service of consumption of the company Ricolombia Cake Shop, culminates with their respective conclusions.
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Janneth Gabriela Jiménez-Rivera, Universidad Técnica de Machala - Ecuador
Graduated from the Faculty of Business Sciences, Technical University of Machala,
Experience of Accounting Assistant, Sismaelectri Company, Sales Advisor, in Corpvera Constructions
Norman Vinicio Mora-Sánchez, Universidad Técnica de Machala - Ecuador
Doctorate PhD in Business Administration (UNMSM), Master in Business Administration (UTM), Commercial Engineer in Business Administration (UTM), Bachelor of Business Administration, Financial Administrative Chief of Municipal Health Directorate GAD Machala (2001 - 2001) , Manager in charge of EMSA GAD Machala (2009), Former UTMACHA-MIPRO Agreement Coordinator (2014-2016), Former University Extension Coordinator (2008-2010), UTMACH Teacher since 1998.
Jose Kennedy Ollague-Valarezo, Universidad Técnica de Machala - Ecuador
Professor at the Technical University of Machala, Doctor (PhD) in Administrative Sciences, Master in International Business, Diploma in Financial Management, Higher Diploma in International Economics, Higher Diploma in Economics of Ecuador and the World, Higher Diploma in International Business Management, Diploma in Territorial Development, Diploma in Specialization in Economics, Diploma in Specialization in Public Relations, Business Engineer, Graduate in Business Administration, Public Accountant. Several publications made.
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