Fundamental factors in the selection of affiliate marketing platforms to enhance the business success of Ecuadorian entrepreneurs within the framework of the year 2024
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Abstract
The constant technological evolution in today's world has driven the strengthening of scalable business models. Affiliate marketing represents a significant opportunity for independent entrepreneurship in the digital realm. It allows affiliates to generate passive income 24 hours a day, 7 days a week, with minimal investment and low risk by promoting third-party products globally and receiving monetary compensation. In this context, the choice of affiliate platform and digital marketing strategies are fundamental to achieving success in the short and medium term.
The fundamental factors influencing the choice of affiliate platform identified include the types and values of compensations, the type of products offered, commission rates, cookie lifespan, and the number of advertisers and publishers. Among the main platforms available in Ecuador that have been analyzed are FlexOffers, Hotmart, Awin, ClickBank, and Rakuten Advertising.
After conducting a comparative analysis of the selected affiliate platforms to identify their key variables, benefits, and opportunities, it becomes evident that each platform possesses distinctive characteristics and caters to specific target groups such as influencers, bloggers, website owners, and entrepreneurs seeking monetary compensation through affiliate marketing. In conclusion, it is crucial to carefully examine and select the most suitable platform, taking into account the mentioned factors.
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Víctor Miguel Ordóñez-Viscaino, Pontificia Universidad Católica del Ecuador - Ecuador
https://orcid.org/0009-0004-7158-0978
Commercial Engineer and Master's student in Marketing with a specialization in Digital Marketing from the Pontifical Catholic University of Ecuador, born in Quito, Ecuador. With extensive experience in both the public and private sectors, holding leadership, management, and advisory roles. Additionally, has served as Campaign Manager and advisor for political organizations, demonstrating experience as a trainer and respected leader.
María Claudia Rivera-Prado, Instituciones de educación superior en Estados Unidos / Pontificia Universidad Católica - Ecuador
https://orcid.org/0000-0002-0713-2220
Ph.D. in Marketing with honors (Cum Laude) and Master's degree in Marketing and Market Research with a specialization in Communication, both awarded by the Universitat de Valencia, Spain. Accredited researcher by Senescyt and currently affiliated with higher education institutions in the United States. As an author, she has contributed to high-impact publications in the areas of Social and Behavioral Sciences.
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