Theoretical systematization to stimulate listening: analysis of the incidence in the academic-scientific written language of the Faculty of Marketing and Communication students at Ecotec University
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Abstract
Nowadays, written communication is fundamental in the university context, not only in expressing ideas and information that have involved social, academic, research, and scientific transformations, but it is also the basis of the knowledge society. Therefore, in the present research, we propose a general objective to carry out a theoretical systematization to stimulate listening: Incidence in the academic-scientific written language of the Faculty of Marketing and Communication students at Ecotec University.
It is qualitative-quantitative research where theoretical methods prevail. Such methods include the historical-logical for determining the main theoretical and methodological assumptions. Also, observation and surveys were applied. For the research development, a population of 300 students and a sample of 200 students taking the subjects of Research Methodology and Design of Research Projects were used.
In the academic field, the need for teachers and researchers to use written language appropriately and precisely This paper makes a critical analysis of the importance of written language, the relevance of listening to produce academically and scientifically, as well as the main characteristics of listening in the process of writing academic-scientific texts.
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Yeimer Prieto-López, Unidad Educativa Bilingüe Torremar, Universidad de Especialidades Espíritu Santo (UEES), Universidad Tecnológica ECOTEC - Ecuador
Doctor of Educational Sciences. Bachelor of Education. Associate Professor. Professor at UEES in the Faculty of Liberal Arts and the Master of Educational Management. Teacher and Academic Auditor at Torremar Bilingual School. He has participated in various national and international events. He has more than twenty publications in Indexed Magazines, such as Latindex and Scielo. Doctoral Thesis Tutor at the Universidad del Rosario, Argentina, and the University of Holguín, Cuba. He has received more than one hundred hours of education and pedagogy training in 2020 and 2021.
Mario Fabricio Ayala-Pazmiño, Universidad Tecnológica Empresarial de Guayaquil (UTEG) - Ecuador
Dr. Ayala has degrees in Computer Science, Business Administration, Education Sciences and received his Ph.D. in Education from the University of Melbourne in Australia, in 2018, with his highest concentration of study in foreign language teaching and learning, pedagogy, educational management, and higher education. He is an educator and has experience as an Academic Coordinator. His previous experience also includes working as head of the Humanities and Community and Service departments. He was a professor at Monash University in Melbourne, Australia, at Universidad de las Americas in Quito, and at Universidad de Guayaquil. Dr. Ayala is a member of the Monash University Hispanic Studies Teachers Association, Australia.
Brenda Karolina Gutiérrez-Franco, Universidad Tecnológica Empresarial de Guayaquil (UTEG) - Ecuador
My experience is in curriculum design and monitoring, educational research, teaching English and French to children, adolescents, and adults, and teaching in Educational Sciences programs. It has allowed me to develop multiple skills. Thanks to this experience, I can effectively respond to the demands of different situations in the educational world.
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