Teacher training in ICT for promoting the Microlearning methodology.
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Abstract
Nestlé's Re-Nestlé campaign in Ecuador is a sustainable marketing initiative that seeks to reduce environmental impact through the 3R strategy: Rethink, Reduce and Recycle. Through concrete actions such as redesigning packaging and promoting recycling, Nestlé has made significant progress in environmental prevention and sustainable education in society. The research, of a qualitative type with an exploratory methodology, analyzed the impact of the campaign on the Economically Active Population in Ecuador by means of 5-point Likert scale surveys. The statistical results indicated a positive association between the campaign and environmental awareness, showing that Re-Nestlé contributed to strengthening the perception of sustainable marketing in the country. However, challenges persist in environmental education and in the adoption of responsible consumption habits, suggesting the need to continue with complementary strategies to maximize its impact.
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Lorena Mercedes Ubillus-Sambachi, Universidad Bolivariana del Ecuador
https://orcid.org/0009-0001-8008-6144
Lorena Ubillus is a teacher in Educational
Sciences with a mention in Computer
Science. She teaches entrepreneurship
and management, and her experience as
a high school teacher has allowed her to
recognize the necessity for including ICT
tools in the teaching-learning process,
which generates greater interest and
optimization of the resources
available to students.
Blanca del Rocío Salazar-Mancero, Universidad Bolivariana del Ecuador, Ecuador.
https://orcid.org/0009-0000-6292-2850
Blanca del Rocío Salazar Mancero was
born in Riobamba on April 1975. She
graduated in Computer Science Applied
to Education from the National
Chimborazo University. She is
distinguished for her passion for teaching
and the integral development of students.
She currently resides in Quito. She has
contributed significantly to education. She
is married and a mother and she has a
daughter. Her vocation focuses on
transmitting not only knowledge but also
essential life skills.
César Vicente Ramírez-Gutiérrez, Universidad de Guayaquil, Guayaquil, Ecuador.
https://orcid.org/0000-0001-6295-2216
Odette Martínez Pérez (Ph. D.), Doctor in
Legal Sciences and Master in
Constitutional and Administrative Law,
Assistant Professor at the Universidad de
Oriente. Member of the faculty of the
Tutelary Doctorate Program of the Faculty
of Law of the Universidad de Oriente and
other master's and diploma programs of
said Faculty. Researcher associated with
projects, with undergraduate and
postgraduate teaching experience in
Business and International Law and
postgraduate teaching in pedagogical
matters. 3Experience in the practice of
Law and in methodological work in the
Teaching Vice-Rector of said University.
He has numerous publications and
awards. Member of the Cuban Societies
of Constitutional and Administrative Law,
Public International Law and Commercial
Law. President of the Honorary Chair of
International Humanitarian Law of the
Faculty of Law of the Universidad de
Oriente. Member of the José Martí
Cultural Society.
Odette Martínez-Pérez, Universidad Bolivariana del Ecuador, Ecuador.
https://orcid.org/0000-0001-6295-2216
Odette Martínez Pérez (Ph. D.), Doctor in
Legal Sciences and Master in
Constitutional and Administrative Law,
Assistant Professor at the Universidad de
Oriente. Member of the faculty of the
Tutelary Doctorate Program of the Faculty
of Law of the Universidad de Oriente and
other master's and diploma programs of
said Faculty. Researcher associated with
projects, with undergraduate and
postgraduate teaching experience in
Business and International Law and
postgraduate teaching in pedagogical
matters. 3Experience in the practice of
Law and in methodological work in the
Teaching Vice-Rector of said University.
He has numerous publications and
awards. Member of the Cuban Societies
of Constitutional and Administrative Law,
Public International Law and Commercial
Law. President of the Honorary Chair of
International Humanitarian Law of the
Faculty of Law of the Universidad de
Oriente. Member of the José Martí
Cultural Society.
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