E-Commerce in Entrepreneurship
Article Sidebar
Main Article Content
Abstract
Technological changes and the constant evolution of e-commerce are having a profound impact on the economy, on the one hand, in the way of doing business and, on the other, buying through an electronic platform or on the Internet.
The main objective of this research is to identify the impact of e-commerce and trends faced by entrepreneurs in 2023, highlighting the adoption of emerging technologies such as artificial intelligence and automation to improve business efficiency and productivity, and the need to adopt more sustainable and environmentally friendly practices. It also highlights the exponential growth of electronic commerce worldwide and its impact on entrepreneurship, an important tool for reaching a broader and more diverse audience.
The methodology used was a documentary-type investigation, from secondary or documentary sources, from which the information base was obtained to consolidate concepts and ideas. The main results identified in terms of impact are lack of digital infrastructure; lack of consumer confidence in online transactions; lack of training in digital technology for small and medium-sized businesses; weak training attitude; inability to make decisions; lack of knowledge for the application of technological innovation. On the other hand, the main trends were detected, such as sustainable practices, public reach; decrease in hiring of personnel; new ways to satisfy customers; advanced systematization of data collection, data analysis and generation of metrics; immediate decision making; improvement of digital infrastructure and training for entrepreneurs; adaptations to the forms of financing; alliances with logistics intermediaries; a variety of digital marketing strategies; regulation and improvements in data security policies
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Derechos de autor
Las obras que se publican en 593 Digital Publisher CEIT están sujetas a los siguientes términos:
1.1. 593 Digital Publisher CEIT, conserva los derechos patrimoniales (copyright) de las obras publicadas, favorece y permite la reutilización de las mismas bajo la licencia Licencia Creative Commons 4.0 de Reconocimiento-NoComercial-CompartirIgual 4.0, por lo cual se pueden copiar, usar, difundir, transmitir y exponer públicamente, siempre que:
1.1.a. Se cite la autoría y fuente original de su publicación (revista, editorial, URL).
1.1.b. No se usen para fines comerciales u onerosos.
1.1.c. Se mencione la existencia y especificaciones de esta licencia de uso.
Patricia de Lourdes León-Monar , Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0001-6129-3837
Marketing Engineer with a Master's Degree in "Marketing Management and Customer Service" graduated from the Escuela Superior Politécnica de Chimborazo. Provide my Professional services as an Advisor to DISPROTEXTIL S.A in the Commercial Unit, Marketing area, Teaching experience in the ACIBAG training center, National University of Chimborazo and Polytechnic School of Chimborazo. I currently work at the State University of Bolívar in the Faculty of Administrative Sciences, Business Management and Information Technology, Marketing Career in which he carried out teaching and administrative management activities. I have written scientific articles on customer service, brands, advertising, quality of education, teaching process, among others.
Edgar Patricio Rivadeneira-Ramos , Universidad Estatal de Bolívar - Ecuador
http://orcid.org/0000-0001-5436-2486
Graduate in Computer Science from the State University of Bolívar, Master in Educational Management from the State University of Bolívar, Professional Master's Degree in New Technologies Applied to Education from the Autonomous University of Barcelona, to date student of the doctoral program in Systems Engineering and Informatics, professor at the State University of Bolívar.
Fátima del Rocío Núñez-Aguiar , Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0009-0005-5757-785X
I have 20 years of experience in teaching, he has participated in some representations by popular election, in addition he helped as director and academic peer of undergraduate and postgraduate research projects; as well as worked on two research projects as a researcher and director of the same.
Paola Estefania Albán-Trujillo , Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0001-8311-5767
Paola Estefanía Albán Trujillo, I was born in Guaranda - Ecuador on July 6, 1988, graduated from the Higher Polytechnic School of Chimborazo as a Marketing Engineer, Magister in Project Management at the Indoamérica Technological University. He carried out relevant seminars, courses and workshops of national and international significance. She worked as a teaching researcher, Public Relations, Sales Manager and Administrator.
References
Accenture. (2018). The Personalization Imperative: How Digital Leaders Outperform the Competition. / / - Wiktionary. Retrieved June 10, 2023, from https://www.accenture.com/_acnmedia/pdf-75/accenture-personalization-imperative.pdf.
Álvarez, J., & Arias, D. (2021). Sostenibilidad y emprendimiento: Una revisión de la literatura. Revista de Emprendimiento e Innovación, 39-50. . Obtenido de https://doi.org/10.33886/rei.v7i1.317
Arango, A., & Mora, A. (2021). Las dinámicas de la innovación social en las empresas emergentes: una revisión sistemática de la literatura. Revista de Administración de Empresas. Obtenido de https://doi.org/10.1080/00804784.2021.1874074
Banco Central del Ecuador. (2022). Informe Anual 2021.
Barrientos Felipa, P. (2017). Marketing + internet = e-commerce : oportunidades y desafíos. Finanzas Y Política Económica, 9(1), 41-56. 10.14718/REVFINANZPOLITECON.2017.9.1.3
Budiu, R. (2020). 10 Usability Heuristics for User Interface Design: Examples and Tips. Nielsen Norman Group. Obtenido de https://www.nngroup.com/articles/ten-usability-heuristics/
Cámara de Comercio de Quito. (2021). Informe del comercio electrónico en Quito.
Cando Cedeño, J. O., & Cando Cedeño, J. L. (Abril de 2021). Aplicación del E-commerce para emprendimientos ecuatorianos en tiempos de disrupción. Revista de Investigación, Formación y Desarrollo: Generando Productividad Institucional, 9(1). doi: https://doi.org/10.34070/rif.v7i1
Carrión González, J. T. (abril - junio de 2020). El impacto del e-commerce en las PYMES de la provincia de El Oro. Revista Universidad y Sociedad, 12(2). Obtenido de http://scielo.sld.cu/scielo.php?script=sci_arttext&pid=S2218-36202020000200473#:~:text=B%C3%A1sicamente%20el%20comercio%20electr%C3%B3nico%20es,un%20ejemplo%20de%20comercio%20electr%C3%B3nico.
Comisión Económica para América Latina y el Caribe (CEPAL). (2021). Comercio electrónico en América Latina y el Caribe: situación y políticas. Obtenido de https://www.cepal.org/es/publicaciones/47281-comercio-electronico-america-latina-caribe-situacion-politicas-publicas
Condor, O. (2020, June 24). COVID:19: ¿Cuáles son los desafíos y oportunidades de las PYMES para migrar hacia el e-commerce? EY. Retrieved June 11, 2023, from https://www.ey.com/es_pe/global-trade/desafios-oportunidades-pymes-e-commerce.
Decisions, S. (2019). Startup SG: Singapore Government’s Support for Entrepreneurs and Startups.
Desafíos actuales de las empresas. (2023, March 11). Coach Pepe Villacis. Retrieved June 11, 2023, from https://www.coachpepevillacis.com/blog/desafios-actuales-las-empresas/.
E-Commerce: desafíos y oportunidades del comercio electrónico en 2020. (2020, September 28). Instituto Profesional ARCOS. Retrieved June 11, 2023, from https://www.arcos.cl/e-commerce-desafios-y-oportunidades-del-comercio-electronico-en-2020/.
eMarketer. (2021). Latin America Ecommerce. Obtenido de https://www.emarketer.com/content/latin-america-ecommerce-2021
Gaviria, M., & Saavedra, M. (2021). Competencias para el emprendimiento y el liderazgo en la era digital: una revisión sistemática. Revista Científica de Administración, 63-74. Obtenido de https://doi.org/10.15332/s0123-5923.2021.0001.04
Gibson, M., & Quiros, D. (2021, September 29). Digital Economy Report 2021. UNCTAD. Retrieved June 10, 2023, from https://unctad.org/system/files/official-document/der2021_en.pdf.
Gutiérrez Gamba, W., & Pineda Hernández, J. (enero de 2018). El comercio electrónico como herramienta competitiva para favorecer la creatividad, confianza y procesos de relacionamiento con el cliente. Ciencia UniSalle. Obtenido de https://ciencia.lasalle.edu.co/administracion_de_empresas/1543
Gutiérrez, M. (2020). La revolución del comercio electrónico en Latinoamérica. Banco Interamericano de Desarrollo. Obtenido de https://www.iadb.org/es/blog/la-revolucion-del-comercio-electronico-en-latinoamerica
Hsiao, K., & Hsiao, C. (2019). The impact of e-commerce on international trade and employment. The North American Journal of Economics and Finance, 644-653.
Laudon, K., & Traver, C. (2019). E-commerce 2018: Business, technology, society. Pearson.
McKinsey & Company. (2017). The impact of digitization and e-commerce on the business model of traditional trade and retail companies. Retrieved June 10, 2023, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-impact-of-digitization-and-e-commerce-on-the-business-model-of-traditional-trade-and-retail-companies.
Ministerio de Producción, Comercio Exterior, Inversiones y Pesca. (2021). Plan Nacional de Exportaciones 2021-2025. Obtenido de https://www.produccion.gob.ec/plan-nacional-de-exportaciones-2021-2025/
Ministerio de Producción, Comercio Exterior, Inversiones y Pesca. (2022). Misión y visión. Obtenido de https://www.produccion.gob.ec/mision-vision/
Naciones Unidas. . (2021). Conferencia de las Naciones Unidas sobre Comercio y Desarrollo (UNCTAD). Informe de comercio electrónico y desarrollo.
OECD. (n.d.). Desafíos y oportunidades en el comercio. OECD. Retrieved June 10, 2023, from https://www.oecd.org/trade/entendiendo-el-sistema-de-comercio-global/desafios-y-oportunidades-en-el-comercio/.
Sumba Bustamente, R. Y., Almendariz González, S. M., Baque Chacay, C. L., & Aliatis Bravo, V. G. (octubre-diciembre de 2020). Emprendimientos en tiempo de covid-19: De lo tradicional al comercio electrónico. FIPCAEC, 5(4), 137-164. doi: https://doi.org/ 10.23857/fipcaec.v5i4.300
Vázquez, R., & Galicia, O. (n.d.). Comercio electrónico: Oportunidades, retos y desafíos. Real Estate Market & Lifestyle. Retrieved June 11, 2023, from https://www.realestatemarket.com.mx/articulos/mercado-inmobiliario/comercial/23894-comercio-electronico-oportunidades-retos-y-desafios.