Strategic direction for the strengthening of SMEs in thesouthernarea of ​​Manabí

Abstract

The present research study was developed with the purpose of studying the strategic direction for the strengthening of SMEs in the southern area of ​​the province of Manabí. Therefore, a scientific article is carried out framed in a quantitative approach methodology of a descriptive and non-experimental nature, applying as data collection instruments the documentary review and the survey, which was directed to the entrepreneurs of the small and medium-sized companies in the southern area of ​​Manabí in order to achieve the aforementioned objective. Among the results, it is highlighted that it is important for businessmen to know that through strategic management the objectives set by the company can be achieved efficiently. By virtue of the fact that the economic resources and the human effort that is applied are only those necessary. In this sense, the businessmen of the southern zone of the province of Manabí, express that knowing and executing the elements of business management is transcendental, that is why they apply strategies such as the prior planning of the actions or decisions that are taken, in favor of achieving the objectives of the organization, which is one of the characteristics that defines the strategic direction and promotes a strengthening for the company.