E-commerce: the opportunity for digital entrepreneurship from scratch
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Abstract
The new forms of consumption, together with the growth of the population that surfs the Internet, the greater security of online payment systems and the wide range of businesses that operate online, have offered new opportunities for e-commerce This has allowed new entrepreneurs to make their dream come true and join this type of environment of buying and selling goods and services that is very little explored by small entrepreneurs. In recent years, those who are most advanced in this exploration have been surprised by the advantages offered by digital entrepreneurship to start a business from scratch. Due to the novelty of the topic, this article aims to describe step by step the creation of an online business, considering the current trends in e-commerce and the digital strategies that are carried out. To achieve this purpose, a qualitative approach is used, based on the documentary bibliographic method. It is concluded that the new trends of digital entrepreneurship are linked to the personalization of their products, according to the traits, desires, characteristics, interests and needs of consumers. Entrepreneurs need to constantly know how and why the needs of consumers are changing, and from there be able to make the necessary decisions to determine which products or services should be focused, how to differentiate themselves from the competition, how to reach a specific audience, select communication channels to connect with customers, etc. and finally, develop the marketing plan.
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Emma Yolanda Mendoza-Vargas , Universidad Técnica Estatal de Quevedo - Ecuador
http://orcid.org/0000-0002-2595-7154
- Marketing Engineer – UTEQ.
- Higher Diploma in Strategic Marketing Management -UNIANDES.
- Project Management Specialist – UNIANDES.
- Master in Business Management with Emphasis in Strategic Management – UNIANDES.
- Master in Neuromarketing - International University of La Rioja.
- Master in Digital Marketing - International University of La Rioja
Professor at the State Technical University of Quevedo for 15 years until now.
Eva Rosario Chávez-Rojas , Universidad Técnica Estatal de Quevedo - Ecuador
http://orcid.org/0009-0002-4170-5819
Doctorate in Business Administration, Master in Marketing, Graduate in Graphic Design with a Diploma in Community Management, educator at the Faculty of Business Sciences of the State Technical University of Quevedo, Marketing Major. Author of scientific articles. Professional experience in private companies in Graphic Design and Marketing departments, teaching experience for 14 years providing my services for different Universities including Pontificie Universidad Católica del Ecuador, Universidad Tecnológica Equinoccial and UTEQ.
Harold Elbert Escobar-Terán , Universidad Técnica Estatal de Quevedo - Ecuador
http://orcid.org/0000-0001-9165-6627
University professor with degrees in Commercial Engineering and Social Communication, supported by master's degrees in Research for Development and Decision Engineering. My focus is on the intersection of entrepreneurship, education, and data analytics, areas that I consider fundamental for the future of the business and social world. My goal is to inspire my students to explore new ideas, develop solid business skills, and understand the transformative power of data in strategic decision-making.
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