Social communication and its relationship with education higher

Abstract

Communication in the educational context is a process that has been studied by different sciences and from different angles. Universities as institutions and organized companies, do not escape a communication reality with difficulties, on the contrary, they are affected by those who do not assume it as a culture, in the process of evolution and transformation. The objective of this article is to analyze social communication and its relationship with education in the university context. The study is descriptive-documentary, using as a methodology the analysis of theoretical documents such as books and scientific articles. The results show that communication within universities is based on constituent elements of teaching discourse: a solvent management of language, an effective use of oratory and rhetoric, elicitative dialogue and finally the use of verbal and non-verbal communication. verbal for the establishment of positive interpersonal relationships in the classroom. It is concluded that the forms of social communication in the university context have changed, especially in virtuality, where the tools used by teachers to create communicative experiences are through the use of digital educational resources for learning and collaborative work.