Characterization of commercial and marketing strategies for technological products imported from China-Ecuador in 2022

Abstract

In recent years, purchases from suppliers abroad have represented multiple advantages for small and medium-sized companies due to the trade agreements that have been signed and the reduction of import tariffs, therefore, many companies chose to import. Commerce and digital marketing have been closely related since before, and even more so with the development of information and communication technologies, which increasingly generate more economic benefits for all companies. Based on the aforementioned, this research aims to select the main trade and marketing strategies for technological products imported from China to Ecuador in 2022, for the market niche that is small and medium-sized companies in the city of Machala. The methodology used for this research is that of synthetic analysis where the collection of information in secondary sources such as academic articles and web pages was selected as a reference. The conclusions of the present investigation mention that in order to correctly apply marketing strategies in international trade, the market to which it is directed must be known in terms of electronic commerce, market analysis and communication channels where marketing is intended to be applied.