Scientific dissemination through audiovisual synergy as a comprehensive strategy for knowledge transfer in the Province of Bolívar in 2024
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Abstract
This article analyzes scientific dissemination as a comprehensive strategy for knowledge transfer in the veterinary field in the Province of Bolívar, through the creation and dissemination of audiovisual materials. General objective: to democratize the dissemination of scientific knowledge produced at the Universidad Estatal de Bolívar through specialized videos that strengthen the local scientific culture. The methodology followed a qualitative approach with a descriptive–exploratory design and a documentary–narrative character. Semi-structured interviews were conducted with the rector at the Laguacoto campus, recorded in audiovisual format, along with technical visits to veterinary science laboratories. These spaces were documented on video to show research, teaching, and extension practices. The material was curated and edited, also integrating institutional and normative sources, in order to build a coherent narrative between the university and the community. The results indicate that scientific education is essential for the social appropriation of practices in animal health, biosecurity, and welfare. Recent literature shows that audiovisual resources from narrative videos to microcontent on TikTok and Instagram enhance reach and comprehension, while YouTube remains a stable repository. Emerging platforms such as Bluesky are gaining relevance as academic debate spaces. However, risks related to misinformation, digital fatigue, and the environmental footprint of short videos are highlighted, demanding responsible strategies. In conclusion, scientific dissemination through audiovisual media strengthens veterinary knowledge transfer, diversifies communication channels, and promotes sustainable social impact, provided it is guided by ethical, pedagogical, and environmental principles.
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Jhonatan Adrian Monteros-Pazmiño, Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0001-9757-9757
I am a veterinarian and zootechnician with a master's degree in animal production, specializing in beef and dairy cattle. I currently work as a professor at the State University of Bolívar, teaching courses in animal reproduction biotechnology, physiology, embryology, and infectious diseases. I also direct research related to my area of study and expertise, and I also direct research projects and collaborate with the UEB.
David Monteros-Pazmiño, Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0002-0518-5353
David Monteros Pazmiño is an Ecuadorian university professor born in Guaranda, with an outstanding career in teaching and research. At the age of 32, he is a professor at the State University of Bolivar, coordinator of the Masters in Local Development, Master in Data Science and PhD student in Projects. He also works as a consultant in territorial planning for several cantons in Ecuador. His areas of interest include research, reading philosophy and the practice of Brazilian Jiu-Jitsu (BJJ). He values the advantages of learning in virtual environments, highlighting the accessibility of computer resources.
Martha Lissette Zambrano-Moreira , Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0001-9828-9209
Master's degree in corporate and institutional communication management. Graduated from the University of the Americas. She holds a bachelor's degree in Social Communication with a minor in journalism from the Universidad San Gregorio de Portoviejo. She currently teaches communications at the Universidad Estatal de Bolívar and is the academic coordinator.
She has extensive experience in strategic communication, data journalism, and political communication.
She has taken several courses, workshops, seminars, and diplomas focused on communication.
Edgar Henry Albán-Yánez, Universidad Estatal de Bolívar - Ecuador
https://orcid.org/0000-0001-9418-0644
Degrees: Master's in Information Technology Management, Master's in Educational Informatics, Diploma in E-Commerce, Expert in E-learning Processes, Systems Programming Technologist, Systems Programming Technician,
Training: Logical Framework and Social Research Projects, Java Primefaces Programming with PostgreSQL, Higher Education Didactics, MTCNA, Research Methodology and Scientific Writing, Learning Objects: Development and Implementation, Introduction to VOIP, Forensic Analysis, Analysis and Design of Experiments with Statistical Methods Applied to Qualitative Research, Quality Assurance at the State University of Bolívar, International Training in ICT Management for University CIOs, Teaching: University Professor from 2007 to present,
Positions: Coordinator of the Virtual Education Unit of the Faculty of Educational Sciences, Director of the Institute of Informatics, Coordinator of the Software and Systems Program, Director of Information and Communication Technologies.
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