B2C e-commerce as an internationalization strategy for SMEs focused on the textile sector

Abstract

The textile sector is the second most important item of the Ecuadorian economy, however, it presents problems to enter an internationalization process, for this purpose the B2C electronic commerce model is presented as an alternative to offer products and services in international markets, without the need to have a physical space in another national territory. Consequently, the following work was established as an objective to analyze B2C electronic commerce as an internationalization strategy for SMEs in the textile sector, through documentary review. It is research with a qualitative approach and descriptive scope that applied the historical-logical, inductive-deductive, analytical-synthetic and systematization methods. The results obtained through the processing of information from other research works and the application of a survey to 11 SMEs in the textile sector indicate that the B2C channels the exit to the international market through its different sales modes that allow them to obtain international expansion, increase of market share, digital export and that most textile SMEs are unaware of the B2C model, however they apply social networks but are not focusing on their internationalization process. It is concluded that B2C enhances the internationalization of SMEs through the facilities and digital tools it provides.