Strategic planning for the continuous improvement of educational quality: Public Accounting Degree University of Guayaquil

Abstract

The purpose of this research is to analyze the impact of strategic planning on educational quality in the Accounting and Auditing career at the University of Guayaquil (UG) in Ecuador, carried out in the period 2021. Non-experimental research with a descriptive design was used. correlation between the study variables to know the perception of teachers and students; adding company supervisors for the analysis of work and communication skills acquired by students. The data collection was used the survey technique, it was carried out to 3 populations: 76 teachers, 168 students of the Accounting and Auditing career and 80 company supervisors, the latter has an with the University of Guayaquil. For the analysis and processing of the data, the statistical program called Statistical Product and Service Solution (SPSS) v26 was used; which allowed to establish the incidence between the variables. Using Spearman's Rho correlation coefficient, results were obtained that allowed establishing that there is a significant and positive correlation between the responses of the teachers that represent the strategic planning variable versus the responses of the students that represent the educational quality in the career. of Accounting and Auditing of UG with a value of 0.479. It was also concluded that the dimensions of the independent variable such as mission, vision, SWOT analysis are positively and significantly correlated with Spearman's Rho of 0.605 and 0.297, respectively.