Social responsibility as a competitive advantage tool for small and medium-sized companies
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Abstract
The following research aims to identify the key definitions of this with a critical approach, reviewing the advantages and disadvantages of the type of business management.
When implementing and designing strategies, companies must consider the external effects on the social aspects involved in their activity.
Then, to explain the competitive advantage that Corporate Social Responsibility represents, it is determined as a form of management that leads to the redistribution of the surplus of the small and medium-sized company, in how to make better allocations of its resources, leading to greater acceptance and with it to a better positioning.
Corporate Social Responsibility (CSR) is a new vision of strategic management and corporate ethics of organizations, where technological, economic and cultural change have ended up redefining the relationship they have with their audiences and with the environment. Considering small and medium-sized companies (SMEs) as a transcendental element in the economy and social composition, this work reviews and analyzes the role that CSR can play in the management of its intangibles and in the production of value within this type of business format.
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Wendy Pamela Villacís-Pérez, Universidad de Guayaquil - Ecuador
https://orcid.org/0000-0002-4305-0070
Commercial Engineer with a master's degree in Finance and Corporate Projects, I have worked in both private and public companies in the accounting and financial part, additionally I also experienced the field of teaching where I have most of my professional career teaching in institutions through of services rendered, in schools and finally in the University, without ceasing to offer my services when required by other institutions.
Rudy Alexis Caiche-Morán, Universidad de Guayaquil - Ecuador
Master in Finance, Manager of Financial Planning and Control in Ecuadorian Corporate Group, Professor of Finance and Business Administration, Researcher in the following fields:
- New financial trends
- Disruptive Technologies
- Business intelligence
- Markets and Financial Instruments
Business Valuation and M&A
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