Digital marketing footprints in customer purchasing decisions
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Abstract
The review article is specifically aimed at the fingerprints of digital marketing in the purchase decision of customers. Although the customer purchase decision process is not self-driving, it is an established process that involves social influence, word of mouth, cultural values, income level, and other psychological aspects. However, the current era of web 2.0 is nothing less than nothing and contributes greatly to the construction of the customer's buying decision. Therefore, the objectivity of the following article is completed by the review of 16 research articles from around the world from 2010. However, specific recommendations to help marketers digitize are also summarized at the end of this review article. your business and increase customer loyalty.
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Eduardo Gabriel López-Chaquinga, Instituto Superior Tecnológico La Maná - Ecuador
More than six years of experience in teaching, primary, secondary and higher.
Marketing and Business Management Engineer
Master Business Administration MBA
Coordinator of the Research Commission of the La Maná Higher Technological Institute.
More than four articles published in indexed journals.
Fernanda Paulina Bonilla-Carpio, Instituto Superior Tecnológico La Maná - Ecuador
https://www.593dp.com/photos/30-2/mishell.jpgBusiness Engineer (ESPOCH), studying Master's Degree in Business Management and Administration (UNIR), Professional Work Experience for almost two years as a public official in the position of Human Talent Assistant at ESPOCH, teaching experience of more than two, member of the Superior Collegiate Body of IST La Maná.
Gabriela Lucia Montero-Camino, Instituto Superior Tecnológico La Maná - Ecuador
Degree in Accounting and Auditing
More than four years of experience in the commercial, administrative and accounting assistant areas.
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