Growth Opportunities of Online Higher Education Post Covid-19
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Abstract
The present work aims to evaluate the growth opportunities of online higher education in Ecuador after the disruption generated by the Covid-19 pandemic, through the application of Igor Ansoff product/market matrix.
The objectives of the research are: To analyze the exogenous environment of the higher education sector after the pandemic, by using strategic planning tool PEST; to examine the endogenous environment of the 19 private universities currently present in Ecuador by reviewing their SWOT analysis in order to identify their competitive advantages; and to propose the generic growth strategy resulting from the study of the Ansoff Matrix.
The research concludes that, although the projections of economic growth after Covid-19 are negative, the containment measures adopted for its control have potentiated the use of ICTs, which constitutes a growth opportunity for HEIs through the application of the Related Diversification Strategy: redesigned study programs aimed at hybridization and ubiquitous learning.
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Valeria Sandoval-Santacruz, Pontificia Universidad Católica del Ecuador Sede Manabí
Current Employment
Stella Maris High School
Manta, Manabi - Ecuador
International Baccalaureate Coordinator
Since 2004
Education
Universidad De Especialidades Espiritu Santo
Guayaquil-Guayas, Ecuador
International Business BA
Marketing Minor
(Mar 2004)
WES Research and Consultancy
Bruges, Belgium
Training For Trainers Scholarship: Effective Learning Environments
(May 2005)
Grether Lucía Real-Pérez, Pontificia Universidad Católica del Ecuador Sede Manabí/Universidad Técnica de Manabí - Facultad de Matemática, Física y Química - Ecuador
PhD in Technical Sciences, Master in Business Administration with Mention in Production and Services Management and Master in Occupational Risk Prevention, UNIR, Spain. Industrial engineering. Professor of the MBA at the Pontificia Universidad Católica del Ecuador, Manabí Campus and full professor of Industrial Engineering, Faculty of Mathematics, Physics and Chemistry of the Technical University of Manabí, UTM, Ecuador. He has published 5 books related to his training and more than 20 articles. Coordinator of the scientific research group: Productivity, Safety, Health and Environment (PSSA).
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