Analysis of Institutional Communication Management and Its Influence on the Satisfaction of Internal Actors of a Millennium Educational Unit in Cuenca - Ecuador
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Abstract
Effective institutional communication is crucial for the optimal functioning of educational units. This study analyzes the management of institutional communication and its influence on the satisfaction of internal stakeholders in a Millennium Educational Unit in Cuenca, Ecuador. The main objective is to analyze the management of institutional communication and its influence on the satisfaction of internal stakeholders in a Millennium Educational Unit in Cuenca, Ecuador. The methodology used was descriptive, with a documentary review and correlational analysis with a mixed approach. Perception surveys were applied to authorities, teachers, and high school students, and internal documents of the institution were reviewed. Significant areas for improvement in institutional communication were identified, showing a positive correlation between the quality of communication and academic performance and organizational climate. The surveys applied to teachers and students describe a general dissatisfaction with communication channels, highlighting an excessive dependence on informal channels such as WhatsApp. In general, only 31% of students and teachers are satisfied with communication. According to these results, a communication plan for the institution is recommended to address the identified areas of concern and thus improve the satisfaction and functioning of the educational community.
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Víctor Israel Collaguazo-Montero , Universidad Bolivariana del Ecuador - Ecuador
https://orcid.org/0009-0002-0183-0164
Teacher at the Ministry of Education of Ecuador with 12 years of experience, Systems Engineer with a Master’s in Human Talent Management. Master’s student in Educational Management at the Universidad Bolivariana del Ecuador
Pablo Ernesto Sarzosa Viera, Universidad Bolivariana del Ecuador
Mechanical Engineer with a Master's in Mechanical Design. Experienced educator with 5 years in higher education and 7 years in middle school. Current Academic and Research Coordinator at a La Salle school. Master's student in Educational Management at Universidad Bolivariana del Ecuador
Perla León-López , Universidad Internacional del Ecuador / Universidad Bolivariana del Ecuador - Ecuador
https://orcid.org/0000-0003-0537-5525
Ph.D. in Communication Sciences.
Master in Organizational Communication.
Full-time teacher and Research Coordinator at the Guayaquil Campus of the International University of Ecuador, UIDE.
Professor of the Master's Degree in Educational Management at the Bolivarian University of Ecuador, UBE.
He has more than 12 years of experience in undergraduate and graduate university teaching.
Professional experience in the areas of Strategic Communication, Public Relations, Management of corporate and scientific events, Academic Management and Editorial Management.
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