Consumer psychology and the new trends in the advertising media
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Abstract
From the first records that are possessed of civilization, human beings have not only speculated about nature, the causes of the mind and behavior, they have also used their ingenuity to test these speculations empirically. Once consolidated the study and approach of psychology, this has spread across the board, marketing does not escape this coverage and is the subject of multiple studies like this which also combines the incidence of advertising media, was raised as a general objective investigate consumer psychology and new trends in advertising media, for the effect, it was made use systematically of a methodology oriented to the bibliographic and field study with which results were obtained that determine the interrelation between the variables under study and it was allowed to show that the current influence of the media is mostly focused on digital media product of the information and communication society in which the current world lives.
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Dayanna Natividad Villegas-Torres, Universidad Técnica de Ambato - Ecuador
My name is Dayanna Villegas, student at the Technical University of Ambato of the Career of Marketing and Business Management. I was born in the canton of Pelileo province Tungurahua.
It is essential to know the behaviour that the consumer exercises in the face of the acquisition of a good or service, the purchase decision process you make and the different variables, internal or external, the media is now influenced by many media.
Victoria Isabel Medina-Paredes, Universidad Técnica de Ambato - Ecuador
My name is Victoria Isabel Medina Paredes, student of the Technical University of Ambato in the Marketing and Business Management Career, I am interested in learning more about the evolution of target markets considering as an important factor, consumer psychology for proper taking of decisions in organizations through new trends in advertising media.
María Cristina Abril-Freire, Universidad Técnica de Ambato - Ecuador
María Cristina Abril Freire, born in the city of Ambato, Tungurahua province, Ecuador. His undergraduate academic training focuses on the human behavioral sciences. She is a Clinical Psychologist, graduated in 2008 and Industrial Psychologist, graduated in 2010. She specialized in the area of Human Talent Management and obtained a Higher Diploma in this line of knowledge in 2012. She has been practicing in University Teaching since November of 2011 at the Technical University of Ambato, Faculty of Administrative Sciences, in the Careers of Business Organization and Marketing and Business Management.
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