Systematic mapping of the evolution and uses of social networks in the digitalized world
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Abstract
Social media has significantly transformed the way information is communicated and distributed in the digital age, making it easier to interact quickly and easily. This study aims to systematically map the evolution and uses of social networks, analyzing their impact on today’s society, focusing on their origins, development and applications in various human activities. A qualitative methodology was adopted which included a systematic review of the literature, which covered planning, searching and analysis of relevant studies. The findings highlight an evolution from simple platforms to complex digital ecosystems, which have moved from communication tools to multifunctional platforms integrating entertainment and e-commerce. Algorithm-based personalization has changed the user experience, creating information bubbles while making content more relevant. Social media has influenced the formation of social movements and opinions, but it faces challenges such as the proliferation of fake news and privacy and security issues. Future trends suggest a greater role for emerging technologies such as virtual reality, artificial intelligence and blockchain, which could redefine online interactions and cultural globalization.
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Javier Guaña-Moya, Instituto Superior Universitario Japón - Ecuador
https://orcid.org/0000-0003-4296-0299
JAVIER GUAÑA MOYA is a Doctor of Philosophy in Computer Science. Furthermore, obtained Master’s degree in Connectivity and Telecommunications Networks, Master's Degree in Cybersecurity; Master's Degree in Distance Education E-learning and Master's in Education. Also, obtained a Systems Engineering, and Electronics and Telematics Engineer. In work experience, he was General Manager and President of the Company IYAYKUTEC Cía. Ltd.; Executive President of the Company BASTCORP Cía. Ltd.; Administrator of the area of Networks and Networking of the Higher Technological Institute of Japan; Coordinator of the Area of Data Networks, Hardware, and Architecture of the Faculty of Engineering of the Pontificia Universidad Católica del Ecuador (PUCE). In teaching experience, he has been a Postgraduate and Undergraduate University Professor at the Pontificia Universidad Católica del Ecuador (PUCE); Central University of Ecuador (UCE); Carchi State Polytechnic University (UPEC); Technical University of Ambato (UTA); University of the Americas (UDLA); Catholic University of Cuenca (UCC); Israel University of Technology; Business Technological University of Guayaquil (UTEG); Quevedo State Technical University (UTEQ); Metropolitan University of Ecuador (UMET); Technological University of America, Luis Vargas Torres University and Japan Higher Technological Institute
Adriana de Los Ángeles Avalos-Guijarro , Instituto Superior Tecnológico Cordillera - Ecuador
http://orcid.org/0009-0003-8963-3890
Full Professor of Early Childhood Education at the Instituto Superior Tecnológico Cordillera, Master in Early Childhood Education with a mention in Innovation in Child Development.
Roberto Asdrúbal Segura-Flores, Instituto Superior Tecnológico Tungurahua - Ecuador
https://orcid.org/0000-0003-1325-327X
Magister in Automation and Control Systems; Electronics and Communications Engineer from the Universidad Técnica de Ambato; University teacher; Currently a teacher at the Instituto Superior Tecnologico Tungurahua; Tungurahua, Ecuador.
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