Gamification as a tool to strengthen the image of a political party

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Published: Sep 1, 2020
DOI: https://doi.org/10.33386/593dp.2020.5.251
Keywords:
Political image, gamification, game, technological tool Imagen política, gamificación, juego, herramienta tecnológica

Main Article Content

Santiago Omar Ortiz-López
Universidad Técnica de Ambato - Ecuador
https://orcid.org/0000-0002-2301-4339
Roberto Daniel Lizano-Bermeo
Universidad Técnica de Ambato - Ecuador
https://orcid.org/0000-0001-5038-5293
Luis Orlando Cunalata-Guachamboza
Universidad Técnica de Ambato - Ecuador
https://orcid.org/0000-0001-7723-433X

Abstract

This study aims to propose a methodological process of gamification to consolidate the image of a political candidate; since there was a lack of use of technological tools to publicize the information of the movement and political candidate, its profile, skills and campaign proposals. This research is of a descriptive type of transversal type, being to describe the current perception of voters regarding the image of political candidates, as well as specific aspects of the candidates and their teamwork. In addition, it has a qualitative-quantitative approach, where a targeted survey will be applied to the number of registered voters of the city of Ambato in the Preliminary Results of the 2019 and CPCCS Sectional Elections. The results include the diagnosis through the surveys and the methodological process for gamification to consolidate the image of a political candidate with their respective steps. Therefore, it is evident that gamification is essential for the promotion and dissemination of the political candidate's own information, consolidating the political image.

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How to Cite
Ortiz, S., Lizano, R., & Cunalata, L. (2020). Gamification as a tool to strengthen the image of a political party. 593 Digital Publisher CEIT | ISSN 2588-0705, 5(5), 67-78. https://doi.org/10.33386/593dp.2020.5.251
Issue
Vol. 5 No. 5 (2020): Administration (sep-oct)
Section
Administration

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Author Biographies

Santiago Omar Ortiz-López, Universidad Técnica de Ambato - Ecuador

Docente Universitario a horario completo en módulos referentes a derecho laboral y su aplicación en Marketing y áreas relacionadas con Administración. Cursos sobre las áreas mencionadas y su aplicación directa en el derecho laboral.

Roberto Daniel Lizano-Bermeo, Universidad Técnica de Ambato - Ecuador

Graduated from the Marketing and Business Management degree, work experience in sales and areas related to the curriculum of the specialty. Sales courses and consumer-oriented strategies.

Luis Orlando Cunalata-Guachamboza, Universidad Técnica de Ambato - Ecuador

Graduated from Marketing and Business Management, work experience in Sales and Marketing. Courses in reference to customer behavior and types.

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