Management Strategies Applied in Public Enterprises in the Context of Governance. Case Study E.P. CNEL Manabí

Abstract

The purpose of the research was to interpret the management strategies applied in public companies in the context of governance, and whose case study was the Public Company National Electric Corporation – CNEL in the province of Manabí (Ecuador); In the design of the research, this was proposed from a qualitative methodological approach, of inductive method, with a level of descriptive depth, being in turn of non-experimental field, starting from the documentary review as a strategy; on the other hand, the analysis strategy was based on the phases proposed by the Grounded Theory for case studies, as well as the use of the hermeneutic method (analytical-interpretive) in order to give interpretative form to the discourse expressed by the interviewees -academic experts and researchers- through a semi-structured interview, applied in depth mode. Among the findings found are descriptors that give way to a proposal of good managerial praxis, which these descriptors are the product of a categorization process, which are part of the interpretation given by the researchers. Among the main reflections are the need to visualize an intelligent public company, with autonomous governance, capable of thinking from values and social sustainability, all supported by sustainable business strategies.