Microenterprises and Post-Pandemic Local Development in La Libertad Canton, 2023.

Abstract

This article investigates the role of microenterprises in post-pandemic local development in the La Libertad canton. The main objective is to understand the economic, social, and environmental contributions of these microenterprises and identify effective strategies to promote sustainable local development in the post-pandemic context. A quantitative approach was employed. Using a stratified cluster sampling method, a representative sample of 100 microenterprises was selected, considering dimensions such as sector, size, and geographic location. Data were collected through a structured questionnaire, focusing on demographic information, the impact of the pandemic, and the contribution of microenterprises to local development. The results revealed a balanced gender distribution, with a slightly higher percentage of women. Regarding the impact of the pandemic, challenges such as decreased demand for products and services and difficulties in accessing financing were identified. The role of microenterprises in job creation, boosting the local economy, and improving the quality of life in the community was emphasized. Specific challenges such as lack of financial liquidity and adaptation to health regulations were also identified. These findings highlight the resilience and adaptability of microenterprises in adverse conditions, as well as the need to provide support in key areas such as financial assistance and access to digital tools. In conclusion, this study underscores the importance of microenterprises in post-pandemic local development and advocates for the implementation of strategies that promote their growth and sustainability in the La Libertad canton.