Digital marketing tools to automate the processes of entrepreneurship in the city of Esmeraldas, in 2023
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Abstract
Digital marketing tools today are a powerful commercial strategy for all types of businesses, since they allow them to reach customers more effectively. This descriptive research was directed to know through 90 surveys to a group of entrepreneurs referred by the Emeralds in Action Professional Front, if they have implemented digital marketing tools to automate the processes of their activities, two experts in the area of entrepreneurship were also interviewed. As a result, it is obtained that 90.1% have an internet connection, 95.2% know or have heard of digital marketing tools, 42.9% of enterprises manage their businesses digitally, with these results it is denoted that even with the consideration of being in a digitized time only a low percentage of the group of entrepreneurs, take advantage of digital tools to promote the development and growth of your business. Therefore, the results obtained based on documentary research and experts in the field of entrepreneurship, show that, of social networks, one of the tools that gives better results as a business strategy, is the Facebook network, so it would be convenient to implement it in the group of entrepreneurs taken as a study analysis in this research.
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Juana Daira Bautista-Ordoñez, Pontificia Universidad Católica del Ecuador - Ecuador / Universidad Central del Ecuador - Ecuador
https://orcid.org/0000-0001-7982-0017
Juana Daira Bautista Ordoñez was born in Ecuador, in the city of Esmeraldas.
She has a third level degree in Marketing and Advertising Engineering graduated from the Luis Vargas Torres Ecuador Technical University and a Fourth Level Degree in Marketing with a mention in Digital Marketing from the Pontificia Universidad Católica del Ecuador.
She teaches at the Luis Tello Higher Technological Institute in the city of Esmeraldas.
Segundo Geovanny Santamaria-Manobanda , Escuela Superior Politécnica del Litoral - Ecuador / Sociedad Estadística Ecuatoriana - Ecuador
Engineer in Statistics and Computer Science from ESPOL, Master's Degree in Market Research from ESPOL, Studying a PhD in Mathematics and Statistics at the University of Tumbes – Peru, Diploma from Technologic de Monterrey - Business Management Program, Researcher and Director of Information at the CNE and the Presidency of the Republic, University Professor of Administration Careers, Masters.
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