Orange Economy: An approach to the technological development of Portoviejo’s arts and cultural enterprises

Abstract

The orange, creative economy is leading what traditionally implied economy, being one of the relevant factors, the artistic and cultural areas it comprises, the resources and materials it requires, as well as the talents of artists, professionals, experts or simply, cultural entrepreneurs who have been forged in these areas with empirical knowledge.

In this context, the objective of the present study involved the relationship between the orange economy and the technological development of art and culture enterprises in Portoviejo, capital city of the province of Manabí, Ecuador; for which a mixed research approach was used, through the application of 4 interviews to artists, cultural managers, experts and professionals in these areas; as well as a questionnaire survey to 30 entrepreneurs in art and culture in the city.

The results implied a medium use of technology for the technological development of their ventures, being that they mostly use technological tools such as online services, mobile applications and social networks; and as technological equipment they use the laptop and the cell phone, although others use conventional machinery and equipment to support their creations, without having plans to incorporate new technologies to their ventures, being a third part, just the one that is in the process of acquiring them. In conclusion, the focus of the orange economy in the creative enterprises of Portoviejo goes beyond the incorporation of technologies to promote their technological development, as this depends solely on the type of creations they produce.