Development of a disruptive delivery food Start-up to support the economic reactivation of the municipality of Ixtapaluca, State of MexicoAbstract
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Abstract
In the preamble to the financial crisis caused by COVID 19, the need arises to create enterprises that promote the development of the country. The objective of this project was to support one of the most affected sectors during the pandemic: the food services sector in a marginalized community in the municipality of Ixtapaluca, State of Mexico. For this, a food delivery startup called ixfood.mx was created based on the methodology of the Canvas business model. This enterprise has generated jobs and has allowed the adaptation to the new needs that arose in a neglected market for this geographical area. Also through the realization of strategic alliances, the use of platforms, QR codes, social networks, etc. Support has been given to micro and small businesses dedicated to food preparation by granting them publicity, a home delivery service and more forms of payment; tools that are not always available as they are small businesses with limited capacities. This venture was the first in the area mentioned and allowed businesses to continue offering their food in the area, while generating profits for investors and jobs for the area, so the Canvas model developed, can be replicated in other areas and thus contribute to regional socioeconomic development.
Keywords: Canvas model, food, entrepreneurship, startup
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Lizbeth Cobian-Romero, Tecnológico Nacional de México/Tecnológico de Estudios Superiores de Ixtapaluca - Méxicoa
https://orcid.org/0000-0002-8991-4794
Dr. Lizbeth Cobian Romero is a Mexican researcher with a PhD in socioeconomics, statistics and informatics. He is currently a member of the National System of Researchers. She is a Full-Time Professor at the Institute of Higher Education: Tecnológico de Estudios Superiores de Ixtapaluca
Dulce Arlette Mata-González, Tecnológico Nacional de México/Tecnológico de Estudios Superiores de Ixtapaluca - Méxicoa
The Bachelor of Administration, Dulce Arlette Mata González is a graduate of the Tecnológico de Estudios Superiores de Ixtapaluca. During the covid-19 pandemic, he decided to start a food delivery business to promote the development of the area.
Luis Alfonso Bonilla-Cruz, Tecnológico Nacional de México/Tecnológico de Estudios Superiores de Ixtapaluca - Méxicoa
https://orcid.org/0000-0002-1980-3562
Dr. Luis Alfonso Bonilla Cruz is a Mexican researcher with a PhD in socioeconomics, statistics and informatics. He is currently a member of the National System of Researchers. He is a Full-Time Professor at the Institute of Higher Education: Tecnológico de Estudios Superiores de Ixtapaluca
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