La Administrative Management and cultural development in La Libertad canton, period 2019-2021

Abstract

The research topic aims to determine the administrative management in the cultural development of the canton La Libertad. Currently, the authorities of the day are still very disinterested in knowing the importance of cultural identity and the richness of its territorial heritage in the state of La Libertad, in the province of Santa Elena, a place where very little is done to preserve and develop culture. The municipal government of La Libertad, despite the rules that regulate and allow the promotion of culture, arts, folklore, crafts, ancestral knowledge and cultural identity, has not yet managed to increase its participation in the population. The research is descriptive, complemented by a qualitative approach, the technique used was the survey and was applied to a non-probabilistic sample for convenience, whose data were collected through a virtual platform. The results reflect that a deep reflection is required on the cultural significance and the competent activities of the municipal GAD in relation to little attention to the cultural components, the valuation of ancestral relics, the promotion and cultural heritage neglected. In conclusion the weak perception of the new generation on the value of heritage culture and the deficient attention to the development and dissemination plans of cultural activities is detected and Artistic.