Vega-Anchico , C. ., Romero-Robles , D. ., & Aguilar-Galvez , W. (2024). Study of the Factors that Influence the Perception of Brand Value in Fast Food Consumers in the City of Machala: CASE MCDONALD’S . 593 Digital Publisher CEIT, 9(1), 664-674. https://doi.org/10.33386/593dp.2024.1.2172